Think of us as your brand’s dedicated Executive Producers

We spent years on the receiving end of PR pitches.

Most of the time, we said no.

Sometimes, we said yes.

That experience gives us a unique edge — we know exactly what it takes to win earned media and secure meaningful sponsored placement.

At That Tracks, we shape storylines that stick, match them with the right journalists and platforms, and use our trusted relationships to land coverage that builds trust, authority, influence, and awareness.

    • Earned media strategy & coverage

    • Sponsored content strategy & placement

    • Fractional PR

    • Press kits

    • Press releases

    • Media Inquiries management

    • Interview prep & performance coaching

  • Your brand’s identity and voice are important—they set you apart and connect you with your audience.

    We’ll work with you to define tone and style, and identify the storylines to help you reach your objectives.

    • Objective-led strategy development & execution

    • Speaking engagement strategy

    • Ghostwriting of opinion pieces, LinkedIn articles, Substack content, etc.

    • Keynote speech development

    • Performance coaching

    • Editorial content calendars

    • Social strategy & calendar

    • Content bank

    • Style guide

    • Podcast development and creation

    • Brand videos, series, vignettes, etc

    • AI Images for e-commerce

    • Website images & video

    • Corporate videos

“Just because we stopped being journalists doesn’t mean we stopped thinking like gatekeepers.
We believe in ethical PR — leading with integrity and making sure the stories we help brands tell are editorially bulletproof.”

~ Ingrid Bakewell, Founder & Chief Strategist