Earned media is king. Everyone wants it.

Ever wonder how ChatGPT and other generative AI separate credible information from everything else? It’s gatekeepers. Journalists. Earned media.

A recent study found that more than 85% of links cited in AI responses come from earned media, meaning if your brand, your CEO, or you aren’t winning earned media coverage, you’re invisible.

We know exactly how to create storylines that win coverage and which journalists and publications to pitch. And chances are, they already know — and trust — us.

  • You have something journalists want, and we know how to find it, package it and pitch it.

    Whatever your objectives — awareness, influence, authority — let us create the strategy and execute with precision and results.

  • Our dream clients? Disruptors in sectors long considered perennial news favourites.

    Real estate, technology, healthcare, education, immigration, and finance.

    If you’re reinventing or fixing something long broken, trust us, journalists want to hear about it.

  • Don’t wait until you’re established to start thinking about PR. Build it with purpose at the foundational level.

    We work with all budgets to identify the strategic storylines to help you get where you’re going faster and more efficiently — for one all-in price.

  • Our reputation is everything. We successfully land coverage because:

    1. We know precisely what journalists want and need, how newsrooms work, and when to pitch.

    2. We speak their language, understand their challenges, and know how to position you as the solution.

    3. We’ve earned their trust — and we’re not about to lose it. That means to successfully pitch you, we have to believe in your story.

“Just because we stopped being journalists doesn’t mean we stopped thinking like gatekeepers.
We believe in ethical PR — leading with integrity and making sure the stories we help brands tell are editorially bulletproof.”

~ Ingrid Bakewell, Founder & Chief Strategist