Think of us as your brand’s dedicated Executive Producers

Great content needs more than just good writing—it needs a clear, strategic backbone.

At That Tracks, we help you define what to say, how to say it, and where it should show up.

Our story strategy work uncovers the narratives that matter most to your audience and aligns them with your brand’s goals and voice.

We dig deep to identify angles that win both earned and paid attention, and we bring a producer’s lens to the process—thinking about voice, format, audience, and platform from the start.

  • Your brand’s identity and voice are important—they set you apart and connect you with your audience.

    We’ll work with you to define tone, style, and messaging guidelines.

    • Press kits and releases.

    • Media strategy & outreach.

    • Media inquiries management.

    • Interview prep.

    • Performance coaching.

    • Objective-led strategy development and implementation.

    • Speaking engagement strategy.

    • Ghost writing of opinion pieces, LinkedIn articles, speeches.

    • Keynote speech development.

    • Performance coaching.

  • Don’t react to the news cycle—get ahead of it. Let us equip your team with essential tools such as:

    • Editorial/Content Calendar

    • Content Bank

    • Style Guide

    • Podcast development and creation.

    • Digital series.

    • Video Vignettes.

    • AI Images for E-commerce.

    • Website Imagery & Video.

    • Corporate Videos.

“Content is under immense scrutiny right now—and for good reason.

Your content needs to be editorially bulletproof to protect your brand.

As journalists and editorial leaders, we know how to do that."

~ Ingrid Bakewell, Co-founder and Chief Content Strategist