Ingrid bakewell
Founder & Chief Content Officer
Ingrid has more than 20 years of experience shaping and launching successful programs for broadcast and digital. She's an expert at creating the vision, defining the brand identity and voice, and executing the editorial and content strategy. Ingrid has worked for major news networks around the world, including NBC, Euronews, CBC, Global Television and France 24. In 2018, Politico named her one of The 20 Women Who Shape Brussels, and she has received multiple Canadian Screen Awards and nominations for her work in Canada.
andrea cardillo
Founder & Head of Content
Andrea has built her career and reputation over two decades at three of Canada's largest television networks—CBC, CTV, and Global News. She’s developed nationally-recognized shows and created branded campaigns for some of Canada’s most trusted brands, including Telus, Indigo, and the Canadian Cancer Society. She possesses a deep understanding of the critical relationship between sales and editorial, how to find and create audiences, and how to drive engagement.
kristy hutter
EP of Digital Content & Storytelling
Kristy is a senior broadcast producer with experience spanning North America and Europe. She specializes in launching new programs, building editorial teams, and shaping smart, insightful content. Kristy has worked with leading broadcasters, including CBC, NBC, MSNBC, and Euronews, contributing to flagship and primetime programs as well as the successful launches of several weekend and morning news shows. Known for her calm leadership and sharp editorial instincts, she brings a global perspective and production expertise to traditional media and branded content.
melanie aberle
Senior Story Producer & Creative Partner
Melanie has built a 20+ year career as a broadcast journalist and producer working across Europe, the U.S., and Canada. Her work has appeared on major international networks including CBC Television, NBC Europe, CBS, Deutsche Welle, and WDR. She’s interviewed global icons including Lionel Richie, Björk, George Clooney, and Morgan Freeman. She brings sharp editorial instincts, a deep feel for the cultural zeitgeist, and an impressive Rolodex across Europe and North America to every story she helps shape.