SERVICES

Public Relations

Our Approach is Different

We go into companies the way a journalist approaches a story: interviewing people, uncovering the real narrative, then aligning it with your objectives and the audiences you want to reach.

Find the Story

To do what we do best, we need access. That means embedding with your team, understanding who you are, your motivations, your objectives, what you have to say and why it matters.

Shape the Story

Next, we produce. We’ll recommend the kinds of stories you should be telling, what they look and sound like, plus where and how they should show up.

Tell the Story

Finally, we become matchmakers. Using our expertise and earned trust, we pitch your stories to the people interested in what you're saying and the audiences you want to reach.

Why Earned Media Matters

It’s not just about search engines anymore. People are turning to generative AI for advice and recommendations. And more than 85% of links cited by AI come from earned media. If your brand isn’t appearing there, you’re invisible. 

Content

Video

We're TV producers through and through. We create documentary-style content that informs, engages, and resonates. Real people. Intentional conversations. Behind the scenes, we work with an incredible team of camera operators, editors, and motion graphic artists to bring those stories to life.

Audio

Podcast-curious? From ideation to execution, we're happiest when we're building shows. From finding your voice and shaping the format, to chasing guests, scripting, to creating a narrative arc, we’re with you from ideation to execution.

Words

Whether you need a website refresh, a newsletter people want to read, a LinkedIn strategy, an op-ed, or help finding your voice, we're writers. We ask the questions, find the story, and help you craft it in a way that's compelling, authentic, and feels like…you.

Media & storytelling Workshops

Effective communication isn’t about staying on message. The most engaging speakers weave together insight, evidence, and lived experience in a way that feels natural, authentic, and accessible — not because they’re naturals, but because they’ve been trained.

We’ve worked closely with some of the country’s most recognized on-air personalities, including Peter Mansbridge, George Stroumboulopoulos, and Dawna Friesen, crafting question lines and coaching them to deliver strong, credible performances under pressure and on deadline.

On Point is a hands-on workshop for experts and leaders who need to speak to media and audiences with confidence, clarity, and authenticity. The focus is on turning information – sometimes complex or dense – into clear, compelling storylines that resonate.

At the end of this training, your team will be able to:

  • ✔ Understand what journalists need from research-driven stories: relevant insights, observations, and narratives

    ✔ Know how to prepare for media interviews by anticipating question lines

    ✔ Know how to pivot, redirect, and set boundaries when questions move outside their mandate

    ✔ Know how to make research compelling, accessible, and quotable


  • ✔ Understand how to frame research using audience-first language without altering findings

    ✔ Understand how to structure and frame presentations for clarity, flow, and impact, and how to use anecdotes and visuals to engage

    ✔ Know how to adapt tone and delivery for interviews, speeches, presentations, panels, and roundtables

  • ✔ Be able to participate confidently in moderated discussions and panels

    ✔ Know how to speak with authority while remaining approachable

    ✔ Understand how to use the STAGE method to calm nerves, speak with intention, and end with impact

Here’s the hard truth: most press releases and pitches go unread—or worse, straight to the trash.

We spent years inside national newsrooms. We know exactly what it takes to win earned media and sponsored placements in a media landscape where newsrooms are smaller, busier, and more selective than ever. We’ve helped startups to Fortune 500s turn abstract ideas into newsworthy narratives, and create storylines that both align with brand objectives and resonate with key audience segments.

The Pitch is Dead will show your team how to operate like a newsroom and think like a storyteller, with concrete strategies, practical tips, and real-world insight and examples.

Whether you’re promoting a product, sharing a big idea, or supporting executives in the spotlight, we’ll help you sharpen your message and earn the kind of visibility that drives impact.

At the end of this training, your team will be able to:

  • ✔ Use our RE·FRAME method to uncover and shape compelling stories—even when the subject is complex or niche—using the same lens journalists and storytellers apply when deciding what’s newsworthy.

    ✔ Understand how to map key stakeholder groups and tailor stories that resonate with each audience.

    ✔ Understand how to pitch your executives as subject matter experts, and position your brand story within the moment’s biggest trends and headlines.

  • ✔ Write pitches and press releases that read like news — not ads or corporate announcements.

    ✔ Recognize the types of stories that get prioritized, how to shape yours for maximum resonance and when to pitch to busy newsrooms.

    ✔ Build stronger media relationships grounded in mutual respect and editorial integrity — without losing control of your message.

  • ✔ Understand how today’s newsrooms operate, their pain points, and how to position your message as timely, relevant, and worth covering.

    ✔ Incorporate ethical storytelling practices, including best-practice approaches for representing vulnerable populations.